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| Creative Ways to Participate |
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In 1959, when President Robert F. Goheen ’40 *48 announced Princeton’s first formal capital campaign, known as $53 Million for Princeton University, national prosperity was on the rise. Since then the country’s economic fortunes have waxed and waned. Yet throughout these ups and downs Princeton has maintained its position as the nation’s leading undergraduate institution and one of the world’s best research universities.
During the current challenging times, those who care about this special place are gathering together at Princeton events across the nation, and rallying behind her. Annual Giving is vital, as these dollars go directly to the University’s operating budget and have an immediate impact, including an expanded financial aid program. Capital gifts for particular purposes are also essential to sustaining the University’s leadership in teaching and research, as Princeton continues to help make the world a better place by preparing young leaders to address whatever challenges their generations may confront. Below, Princeton’s gift planners highlight creative ways to make gifts for priorities in the Aspire Campaign, including some gift arrangements you may not know about.
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Gifts That Give Back |
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 A trust that provides quarterly payments back to the individual can bring a capital gift within reach for some Princetonians. The beauty of a trust is that it can be tailored to personal circumstances. Most charitable trusts make payments back to the donor and a spouse throughout their lives.
Alternatively, one alumnus wanted to help his grandchildren as well as Princeton. He set up a trust for each of three grandchildren. These trusts will make payments to each of them for ten years. The grandchildren will receive their payments during and after their college years to help with education and other expenses. At the end of the ten years, all the remaining trust assets will go towards establishing a scholarship at Princeton.
This alumnus believes passionately in the importance of education. These gifts allowed him to express his values, both for his grandchildren and for generations of Princeton students to come.
—Ted Mills |
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Real Estate: A Versatile Gift |
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 When alumni talk to us about gifts, they typically have other things on their minds as well. They may be thinking about retirement, or they may have a home or other property to sell. Both of these factors were concerns of a couple who contacted us about a vacation home that wasn’t being used. Selling it would have resulted in a large capital gains tax liability.
This is where gift planning came into play. Trusts are extremely versatile and tax-efficient, and can be set up using real estate or virtually any other asset. They can also be structured so that payments will commence at a future date to facilitate retirement planning.
The alumnus with a vacation home transferred it into the trust, which sold the property free from any capital gains tax and then started sending payments to the alumnus and his wife. It is very satisfying for the donor— and for the charitable gift planner!— to achieve several seemingly unrelated goals in one gift.
— Jerry Muntz |
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Gifts for Family and Princeton |
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 Each trust we set up can be tailored to meet family needs as well. One of these types of trust is a charitable lead trust, which ultimately passes assets to children or grandchildren. Creating a lead trust can generate some great family discussions—along with a generous Campaign gift!
We recently got a call from an alumnus who had received a substantial payment from a charitable lead trust set up by his father, also an alumnus. The trust had made payments first to Princeton for 15 years and then paid all the remaining money in the trust to the son, free from the usual gift or estate taxes.
The gift worked so well for everyone that the family invited us to take part in a discussion to set up another trust. The result? Another lead trust that will terminate in time to provide tax-free assets for the son’s retirement. — Jane Corwin |
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A New Use for Family Stock |
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 Take a look at all your assets. Even with the general drop in values, you may find assets you have long owned that have appreciated or that you no longer wish to carry—and would make a great campaign gift.
Family business interests should be considered. When the timing is right for the owners of a privately held business, corporate stock can make a great, tax-efficient gift to the University. We worked with one alumnus, his family members, and advisors to arrange a gift that can allow the family to keep control of their business.
With this type of gift the University tenders the gifted stock back to the company, and can receive payments from the company over a number of years. By making payments over a period of time, this gift arrangement also addresses the owner’s concerns with protecting the firm’s cash flow. The payments to the University can be used to support Annual Giving and other campaign priorities.
— Ron Brown ’72 |
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